Search Intent Basics

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Ai Search Intent

Last updated:

Primary source: https://www.creaitor.ai/blog/how-ai-understands-search-intent

Quick Info

Informational, navigational, transactional, and commercial investigation. These types separate learning, finding a specific site, taking online action, and researching before purchase.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • When does a search have informational intent?: It has informational intent when the user wants to learn about a topic. Common query forms include "how to," "what is," and "why."
  • When does a search have navigational intent?: It has navigational intent when the user is looking for a specific website or webpage. These searches often include brand names.
  • When does a search have transactional intent?: It has transactional intent when the user is ready to take action online, such as purchasing a product, signing up for a service, or downloading resources.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What types of search intent are commonly used?

Informational, navigational, transactional, and commercial investigation. These types separate learning, finding a specific site, taking online action, and researching before purchase.

When does a search have informational intent?

It has informational intent when the user wants to learn about a topic. Common query forms include "how to," "what is," and "why."

When does a search have navigational intent?

It has navigational intent when the user is looking for a specific website or webpage. These searches often include brand names.

When does a search have transactional intent?

It has transactional intent when the user is ready to take action online, such as purchasing a product, signing up for a service, or downloading resources.

Sources

  1. https://www.creaitor.ai/blog/how-ai-understands-search-intent

Machine metadata