Search intent basics

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: How Ai Understands Search Intent

Last updated:

Primary source: https://www.creaitor.ai/en/blog/how-ai-understands-search-intent

Quick Info

Informational, navigational, transactional, and commercial investigation. They cover learning, finding a specific website or webpage, completing an online action, and researching options before a purchase.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • When does informational intent occur?: Informational intent occurs when a user seeks knowledge or wants to learn about a specific topic.
  • When is navigational intent identified?: Navigational intent is identified when a user searches for a specific website or webpage, often with brand or product names.
  • When is transactional intent present?: Transactional intent is present when a user is ready to complete an action online, such as making a purchase or signing up for a service.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What types of search intent are there?

Informational, navigational, transactional, and commercial investigation. They cover learning, finding a specific website or webpage, completing an online action, and researching options before a purchase.

When does informational intent occur?

Informational intent occurs when a user seeks knowledge or wants to learn about a specific topic.

When is navigational intent identified?

Navigational intent is identified when a user searches for a specific website or webpage, often with brand or product names.

When is transactional intent present?

Transactional intent is present when a user is ready to complete an action online, such as making a purchase or signing up for a service.

Sources

  1. https://www.creaitor.ai/en/blog/how-ai-understands-search-intent

Machine metadata