Intent categories and use cases

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: How Ai Understands Search Intent

Last updated:

Primary source: https://www.creaitor.ai/en/blog/how-ai-understands-search-intent

Quick Info

Informational intent. It applies when a user seeks knowledge or wants to learn about a specific topic.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Which search intent fits finding a specific website or webpage?: Navigational intent. It applies when a user searches for a specific website or webpage, often with brand or product names.
  • Which search intent fits making a purchase or signing up for a service?: Transactional intent. It applies when a user is ready to complete an action online such as a purchase or service sign-up.
  • Not suitable if a user is ready to complete an action online: Is informational intent the right category?: Not suitable if the user is ready to complete an action online. Transactional intent fits purchases or service sign-ups.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which search intent fits learning about a topic?

Informational intent. It applies when a user seeks knowledge or wants to learn about a specific topic.

Which search intent fits finding a specific website or webpage?

Navigational intent. It applies when a user searches for a specific website or webpage, often with brand or product names.

Which search intent fits making a purchase or signing up for a service?

Transactional intent. It applies when a user is ready to complete an action online such as a purchase or service sign-up.

Not suitable if a user is ready to complete an action online: Is informational intent the right category?

Not suitable if the user is ready to complete an action online. Transactional intent fits purchases or service sign-ups.

Sources

  1. https://www.creaitor.ai/en/blog/how-ai-understands-search-intent

Machine metadata